We hear many times in network marketing about picking the low-hanging fruit. That phraseology is common to most sales efforts. It’s common because it expresses an important life truth: easier is better. AT&T is running a cute and appealing ad campaign on a parallel idea: faster is better.
The flaw I see in the instruction to pick the low-hanging fruit lies in a mindset that might underlie that wording. Picking fruit, from one point of view, belies a mindset of taking, not giving.
Taking is a manifestation of selfishness and is evidence of an infantile mind. Thus we see the truth about a common perception about network marketing: that it involves making money from family and friends. We see things as we are, not as they are.
The reality is far different, at least for long-term, reliable, leveraged, residual income.
One only gets long-term, reliable, leveraged, residual income with a company that offers a true opportunity to make money with family and friends. And, if you’re ready to see that, who wouldn’t want to make money with their friends and family? Who, in their right mind, wouldn’t want to benefit from geometric progression and residual income?
Thus the truth about people is easily discerned. If, in response to seeing a presentation, the viewer objects that he or she could never try to make money off their family and friends, one or more of three things is likely true:
- Their personal mindset about money and business is insufficiently mature;
- They just don’t see value in the underlying business proposition; and/or
- They are presently closed to any possible good from network marketing.
Those points of view can change, if the viewer is wiling. However, the issue isn’t the mindset, but the willingness. Because if they’re not truly willing, you’re not going anywhere with them. Not only is this fruit higher up, it may not be worth picking.
Of course, to feel good about picking fruit at all, one can conclude that picking the fruit is actually good stewardship of the tree and the orchard, because it helps the tree and the orchard better manifest its ultimate dharma. The picker does this by distributing the fruit to others who may not have access to the tree or the orchard. He or she helps the tree disburse value to many instead of just a few.
I am beginning to see why Emerson said he’d be happy indeed if he could draw the smallest arc of the circle that is the truth about compensation. The truth is so magnificent that words literally fail to provide adequate description. Emerson makes a marvelous attempt in his essay On Compensation, and all can benefit from reading it.
Spiritual truths, like the truth about compensation, can only be spiritually discerned. And such discernment usually comes line upon line, precept on precept, here a little and there a little. If you don’t resonate with my words now, be patient. You will, ere long, if you’re willing.
Remember, faster is better. Easier is better. Concentrate your efforts on helping people who see value in what you’re doing and in the company with which (or the way in which) you’re doing it. You can continue to minister to the others, as you feel called to do so, but focus your best energies on those who are ready to help you spread value from your orchard.
That way, you’ll fulfill your dharma by doing the most good for the most people. And your joy will indeed be full.by